Digital World

Finally, music is going digital. So, is there any need in having a major label? I say, yes and no. Yes, because of the funds and resources they have. No, because of there detriment to creativity. It is possible to have success without a major label. Though it may be harder to reach the masses. With iTunes becoming one of the most popular ways for consumers to purchase media, artist no longer have to worry about distribution. The Internet is a key source in promoting your music. Americans spend approximately 32.7 hours online according to IT Facts. Nearly double amount of time that is spent on T.V. The industry has yet to see an artist embark solely from the digital world. Perhaps it is time. The path is clearly showing that this will be the new formula for upcoming artist(s). However, the industry seems to still be in panic mode and is still scared to embrace the powers of new technology. Maybe its because they wont have lavish pay checks. Or, they could still be complacent. Whatever the cost, it is my belief that music wont only be distributed digitally but it will be marketed and promoted digitally as well. This is the new era of music and I hope that all music enthusiasts are ready for it.