More Dirk please

Recently the Dallas Mavericks has shocked the NBA world. Their championship win over the heavily favored Miami Heat has solidified their place in NBA History. Their rode to victory was challenging, but the Mavericks superstar player Dirk Nowitki pulled them through. Along with his first NBA championship, Dirk was awarded the NBA Finals MVP. The 33-year-old power forward is also considered one of the best players to ever play the game of basketball. However, is Dirk Nowitki marketable? Yes he has won a championship before the Heat and the big three got the chance to do so. Yes he was selected NBA Finals MVP. But, who will really sign an older NBA star to a lucrative endorsement deal? Flash in our culture can outweigh finesse at times. We all know that Dirk is not a highflying phenomenon. He depends on his mid range shot. He is mild mannered, while most highly profiled athletes are charismatic. He lets his game do the talking, while others (i.e. LeBron James) guarantee multiple championships before a first practice. Even though his team won the championship, many believe that they won’t be able to protect the title next year. With all that said, Dirk most likely has a good 3-4 years left in him. My question again, is he marketable? It’s hard to believe that I have to ask this question. It should be a sure yes. Today’s society is different. The Mavericks are the NBA champions, yet the media still debates on what went wrong with the Miami Heat. Dirk is the NBA Finals MVP, yet LeBron James receives more media attention on his lackluster performance. Our culture doesn’t appreciate the journey towards success. Our high speed, no patience mentality has left us with enjoying only the glamour’s of success. Dirk is not that. He is as blue collar as they come.